APPLYING PSYCHOLOGY IN BUSINESS FUNDAMENTALS
ISBN: 978-1-83926-993-6
Year: 2022
Binding: HB
Price: US $ 320.00
About Book
Business or organization psychology is an applied science approach to help determine how people and organizations can work more effectively. The practice of business psychology includes various areas of expertise, including: advice, diagnosis, design, delivery and evaluation.More and more often, business leaders are trying to find better ways to increase efficiency, reduce worker turn over, improve motivation and highlight sustainability. It has a reciprocal relationship with business, drawing insights from those with experience of what works at work to enable psychological research to be applied pragmatically in ways that are appropriate to the situation. It also allows a cross fertilization of experience: from business into psychology, and of academic knowledge and rigour from psychology into business. This book will showcase some of the current international research in the field of psychology as it relates to the workplace. It provides detail of decision management, business intelligence, service oriented approach, business process management, artificial intelligence tools, communication technologies, corporate entrepreneurship and business plan. It uses social scientific research methods to study people, workplaces and organizations in order to better align their multiple and sometimes competing needs. The reader is offered thought-provoking research into decision making, evaluation bias, absenteeism, workplace behaviour, leadership and work quality.
Preface............................................................................................................v
Chapter 1 Business Plan: In or Out? A Holistic View of the Combination of Planning and Learning Processes when Evaluating Business Opportunities...............................................................................................1
Abstract...................................................................................................1
1. Introduction............................................................................................2
2. Aims and methodology.......................................................................2
3. Literature review...................................................................................3
4. Conclusions..........................................................................................15
Chapter 2 Business Intelligence: An Innovative Technological Way to Influence Corporate Entrepreneurship................................................20
Abstract.................................................................................................20
1. Introduction..........................................................................................20
2. Theoretical framework.......................................................................22
3. Methodology........................................................................................33
4. Results and conclusions.....................................................................34
Acknowledgements.............................................................................37
Chapter 3 Challenges of Information and Communication Technologies Usage in E-Business Systems.................................................................45
Abstract ................................................................................................45
1. Introduction..........................................................................................45
2. The traffic system and classification of e-business system.........46
3. Analysis of modern information and communication technologies
that provide the user with information.........................................52
4. The concept of usage of e-business system in traffic
environment.........................................................................................58
5. Security aspects of e-business system.............................................60
6. Case studies on the appliance of identification technology in
e-business environment.....................................................................63
Chapter 4 Challenges of Business Simulation Games — A New Approach of
Teaching Business.....................................................................................68
Abstract.................................................................................................68
1. Introduction..........................................................................................69
2. Overview of the current state..........................................................70
3. Selection of the game parameters...................................................75
4. Assessment and evaluation...............................................................99
5. Discussion.............................................................................................99
6. Concluding remarks.........................................................................100
Chapter 5 A Theoretical Framework (Modelling) for International Business
Management.............................................................................................107
Abstract...............................................................................................107
1. Introduction........................................................................................108
2. Level 1: International framework..................................................110
3. Level 2: Globalisation.......................................................................110
4. Level 3: National objectives............................................................112
5. Level 4: Location...............................................................................115
6. Level 5: Company.............................................................................116
7. Level 6: Foreign trade activities.....................................................118
8. Level 7: Foreign trade financing....................................................122
9. Level 8: International business.......................................................122
10. Summary.............................................................................................123
Chapter 6 A Perspective on Remanufacturing Business: Issues and
Opportunities .........................................................................................126
1. Introduction........................................................................................126
2. The recovery of the product at the end of life phase...............127
3. Remanufacturing as a business sector..........................................134
4. Conclusion and future developments...........................................152
Chapter 7 Artificial Intelligence Tools and Case Base Reasoning Approach
for Improvement Business Process Performance ...........................156
1. Introduction........................................................................................156
2. The main targets, methods and contribution..............................157
3. Experimental research, areas for research and reasons for
developing expert systems..............................................................158
4. Approach to developing expert system.......................................165
5. Final considerations..........................................................................174
Chapter 8 A Knowledge Representation Formalism for Semantic Business
Process Management..............................................................................181
1. Introduction........................................................................................181
2. Semantic business process management at a glance.................183
3. Static/dynamic knowledge representation framework..............190
4. An example: representing ontologies and a process schemas in
the medical domain..........................................................................194
5. Semantic information extraction....................................................202
Chapter 9 Business Intelligence in Telecoms Industry: A Service Oriented
Approach...................................................................................................210
1. Introduction........................................................................................210
2. A background to BI within telecoms............................................212
3. A proposed service oriented business intelligence (SOBI)
architecture.........................................................................................219
4. Development of a SOBI prototype simulator ..........................228
5. Conclusion .......................................................................................232
Chapter 10 Business Intelligence Through Personalised Location-Aware
Service Delivery......................................................................................237
1. Introduction........................................................................................237
2. Background .....................................................................................239
3. Development of a LAS delivery framework...............................247
4. Development of a personalised LAS prototype ......................254
5. LAS prototype evaluation ............................................................260
6. Conclusion and further work ......................................................261
7. Acknowledgements .........................................................................261
Chapter 11 Adding Semantics to Business Intelligence: Towards a Smarter
Generation of Analytical Tools..........................................................265
1. Introduction........................................................................................265
2. The semantic business intelligence architecture .......................267
3. SBI and its question answering approach to support
decision making................................................................................273
4. Conclusion .......................................................................................288
Chapter 12 An Agile Architecture Framework that Leverages the Strengths
of Business Intelligence, Decision Management and Service
Orientation................................................................................................292
1. Introduction........................................................................................292
2. Combining business intelligence with decision management.295
3. Extending capabilities of existing systems with service-oriented
architecture.........................................................................................301
4. From decision support to decision automation ........................305
5. Conclusion ........................................................................................311
6. Acknowledgment..............................................................................312
Citation......................................................................................................317
Index...........................................................................................................319
